ICYMI: New York Times: Somos PAC and Future Forward Launch $5.25 Million Spanish-language Ad Blitz Targeting Latino Voters in Key Battleground States
The Multi-million Dollar Campaign Aims to Tap Into Growing Excitement for Vice-President Harris Among Latino Voters in Nevada and Arizona
Washington, DC (September 9, 2024) – Last week, The New York Times first reported that Somos PAC and Future Forward (FF PAC) launched a $5.25 million dollar, first-in-cycle Spanish-language advertising campaign focused on Latino voters in Nevada and Arizona in support of Vice President Kamala Harris and Governor Tim Walz. The paid media campaign is the largest independent Spanish-language ad campaign for the Presidential campaign and will run from September 6 to October 2nd. The latest publicly available polling shows Harris leading Trump by nearly 20-points (55-37%) in the battleground states according to BSP Research.
Key Excerpts
“As Vice President Kamala Harris made her pitch to Latino voters on Univision radio today, two major super pacs focused on Latino voter outreach, Somos PAC and Future Forward, have announced they are investing $5.25 million into a Spanish-language advertising campaign to boost Vice President Kamala Harris and Gov. Tim Walz in Nevada and Arizona. The initiative, which will run until early October, is the largest independent ad campaign in Spanish this cycle.”
“The Spanish-language ad touches on some of the same themes that Harris did during her interview on Friday, casting her as a “luchadora,” or fighter, the daughter from a middle-class family who worked for what she has earned, and contrasting her background with that of Donald Trump, whom the voiceover says has gone bankrupt multiple times.”
Background: The Spanish-language ad campaign focuses on the economy, cost of living, and other issues of top concern for Latino voters and will highlight Harris’ economic vision of a future that works for working people in contrast to Donald Trump’s future that only works for people like him. The Spanish-language program includes TV ads, digital video, and Spanish-language radio.
“Somos PAC is taking nothing for granted and knows that this year’s Presidential race has the potential to come down to the margins,” said Melissa Morales, President and Founder of Somos PAC. “And in order to win on the margins, especially in Nevada and Arizona, we are going to have to actually talk to voters who are on the margins, Latino voters. It is absolutely crucial that we meet the growing excitement among Latinos about Kamala’s economic vision for the future with an ever growing surround-sound approach that includes robust investments in Spanish-language TV, radio and digital ads. With a strengthened and consolidated lead among Latino voters in battleground states, sky's the limit for Kamala Harris when it comes to growing that support. We are excited to join FF PAC in ensuring Latinos hear more about Kamala’s background as the daughter of immigrant parents and how she plans to continue lowering costs and providing working people with the tools and opportunities we need to build a good life for ourselves and our families.”
“This partnership helps to make clear the two options for our future - Donald Trump’s that helps himself or Kamala Harris’s that looks out for everyday, working people,” said FF PAC President Chauncey McLean. “Latino families will know that Kamala Harris is going to make life more affordable while Donald Trump will just make super powerful companies even richer.”
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About Somos PAC
Somos PAC is a Latino-led, Latino-focused organization that runs some of the largest independent Latino voter engagement programs in the country. Our mission is to empower hard working Latinos in shaping the future of our democracy by increasing our participation in elections and by electing progressive candidates. Visit https://www.somosvotantes.com/ for more information and follow us on Instagram, Facebook, and X.