Press Release

August 19, 2024

National
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Somos Votantes Launches $1.5 Million Spanish-language Ad Buy “Nuestro Futuro” Spotlighting Job Creation, Historic Clean Energy Investments, Lower Costs on Anniversary of Inflation Reduction Act

Washington, DC (August 19, 2024) - To commemorate the two-year anniversary of the Biden-Harris administration passing the Inflation Reduction Act, Somos Votantes, which runs some of the largest Latino civic and voter engagement programs in the country, launched a $1.5 million targeted ad buy titled “Nuestro Futuro” to air in Nevada and Arizona.

The 30-second Spanish-language broadcast ad spotlights the Biden-Harris administration’s accomplishments in delivering the Inflation Reduction Act and highlights Vice President Kamala Harris’ decisive tie-breaking vote that ensured the passage of this historic clean energy plan. The ad details how the landmark legislation created over 15,000 good-paying clean energy jobs in Arizona and over 25,000 in Nevada, lowered costs for working people, included historic investments in clean energy and calls on the administration to protect our clean energy plan.

“Two years ago, Vice President Kamala Harris' decisive tie-breaking vote and President Joe Biden's signature delivered a true game changer for working people everywhere, including hardworking Latinos,” said Melissa Morales, Founder and President of Somos Votantes. “The Inflation Reduction Act continues to make life more affordable for working families. From cutting the costs of prescription drugs to creating good-paying clean energy jobs, and making historic investments in clean energy that lower our monthly bills, the Biden-Harris administration's clean energy plan is truly a milestone we intend to celebrate. And it's the type of clean energy policies that we will continue fighting for to ensure people like us have more of the tools and opportunities we need to build a good life. That is why we are excited to launch this Spanish-language ad buy so that more people learn more about these historic investments in creating a future working people can actually afford.”

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About Somos Votantes

Somos Votantes is a Latino-led, Latino-focused organization that runs some of the largest independent Latino civic and voter engagement programs in the country. We envision a nation where hardworking Latinos have the opportunities and tools to fully participate in our democracy. Somos Votantes works to empower hardworking Latinos in shaping the future of our democracy, primarily through non-partisan civic engagement programs, by increasing our participation in elections and advocating for progressive policies.


Visit https://www.somosvotantes.com/ for more information on this program and other projects, and follow the organization on Instagram, Facebook, and X.